Increase Brand Awareness on Instagram With Simple Hacks

Develop your unique grid layout on your Instagram feed

Developing brand awareness on Instagram (Screenshot by author)

Instagram is great for raising awareness of your brand without spending a fortune. Start by developing a clear and decisive feed grid design that reflects your branding. So, how can you develop an Instagram feed that looks consistent, while you can keep it versatile and flexible?

Sure, there are clean and perfectly styled feeds. Unfortunately, they often lack authenticity. A two-pattern theme — alternating two formats — would feel too restricting to me. If it’s too repetitive, your user soon gets the feeling, he has seen it all… I prefer a mix of photos, collages, illustrated canvases, quotes, and videos. I want my audience to recognize my style at a glance, even if I keep such a rich variety of formats.

Have you ever scrolled through Instagram and recognized someone’s posts before you even read the name? What about the style showed that it was his/her ‘handwriting’? Was it the format, color scheme, the topic, the angle of the camera, the motive, tone of voice? Probably a mix of everything.

Use a similar set of colors: here are greens, ochre yellow, and dashes of pink

Let’s talk about user…